Saddam, Iraq, And The Gulf War Essay Example For Students

Saddam, Iraq, And The Gulf War Essay War,justifiable or not, is complete madness. It is hell. No matter what thecause,or what the reason is, war remains mankinds greatest source oftragedy,the plague of mankind, and the plague of this country. Our countryhasexisted for only 200 years, a relatively short time, and already we havebeeninvolved in over eleven major wars. Four have been fought this lastfiftyyears. We are a nation of freedom, but we are also a nation of strongmilitarypresence. Our reasons for going to war have differed little frommostnations. Political, social, and economic factors working alone or witheachother lead us into all of our conflicts. A drive for independencebroughton the Revolutionary war. A common fear of living in a dividedsocietycreated the Civil War. The need to bring down an aggressive nationtookthe United States into the Korean War. And territorial disputes laybehindthe Mexican-American and American Indian Wars. Like most countries,theUnited States, at different periods, has been victimized by the darkforcesof war. Though reasons (or excuses) the American people have been givento theAmerican people to justify military action were given before mostof ourwars, not every war has been popular. Ever since the RevolutionaryWar upuntil the Vietnam War, and even through to the Gulf War, publicsupport hassequentially increased or decreased. For example, less thanhalf of the earlycolonists backed Americas war of independence.1 Accordingto historians,more than one third wanted to maintain their status ofcolonists.2 During theSpanish-American War, such a strong anti-war moodwas being expressed by theAmerican people, the Democratic party madecondemning the war a major part oftheir election campaign. More recently,the Vietnam War divided the nationlike no other conflict had since theCivil War. Yet, there have been some wars that have attained much support,and much haseven given people pride and joy. How ironic, and morbid,that a war couldgive a person feelings of joy or pride. World War Iand World War II wereincredibly popular, since people thought the basisof democracy was at stake. During both wars, people were so committedto winning the war, and had such asense of self-sacrifice, our nationshowed incredible unity for such adiverse country. Support for foodand fuel rationing was overwhelming, highrates of enlisted volunteers,purchases of war bonds, and countless othertypes of voluntary actionswere characteristic of the times. Most recently,the Persian Gulf Warshowed to be one of this countrys more popular wars,despite the factwe, as a land mass, were never directly endangered. Thousands showedup for rallies to send off the troops. Tens of thousands ofindividualsand families across the nation sent packages of food, clothes,cassettes,CDs, suntan oil, and even cosmetics. Some wrote letters to unknownsoldiersin the front line, and gave them their best wishes. In fact, mostpublicopinion polls showed that about 90 percent of all Americans approvedofthe Gulf War. 3This paper covers in detail the history of Iraqs involvementin the eventsleading to the war in the Persian Gulf, the involvementof the United States,and the main events that took place in OperationDesert Shield and DesertStorm. For centuries, the Middle Easthas been one of the most important, mostargued about, and most foughtover areas of the world. One reason for this istheir strategic location. Since it lies at what many call the crossroads ofthree continents-Europe, Asia and Africa- people of these continents oftenhad to crossthrough the Middle East to establish military and trade routes. To protectthese routes, other nations took the advantage of conquering andcontrollinga nearby Middle Eastern country. An addition to the Middle Eastbeinga very strategic area, it is also an area that has been plagued byhostilityand opposition for centuries. Among the most recognized and mostrelevantof these is the Arab-Israeli conflict. On May 14, 1948, an announcementfrom Palestine shocked the world. DavidBenGurion, leader of the Jewishforces, announced the establishment of thenation of Israel. The Jewshad decided to declare their independence beforethe UN officially grantedit. By doing this, the Jews were able to postponethe UN decision todivide Palestine and had more control over Israel. TheUnited Statesimmediately recognized the new state. The Soviet Union and mostotherUN nations recognized it as well. Just as quickly, the members of theArabLeague declared war on Israel. Armies from six Arab nations marched intoPalestine. Theresulting 1948 Arab-Israeli War lasted less than eight months. Eventhoughthe combined population of the Arab nations was over four times largerthanthat of Israel, the Israelis won an astounding victory. In the war,Israeliforces succeeded in capturing some of the land that the UN providedtothe Arabs. In January 1949, Israel controlled 30 percent more land thattheUN originally assigned to them. Thousands of Arabs that lived on thislandbecame refugees or had to live under Israeli rule. The problem of whattodo about these displaced Palestinians has been a weak point to any typeofMiddle Eastern peace ever since. Angry and humiliated over theirdefeat, many Arabs criticized the UnitedStates for recognizing and supportingIsrael during the 1948 war. Thus beginsthe conflict. Convinced thatthe United States would continue to back andsupport Israel, severalArab nations turned to the Soviet Union for militaryand economic aid. The Soviets agreed and supplied them with weapons andmoney. In orderto limit Soviet actions in this region, as well as assistIsrael, theUnited States became more allied with Israel and more involved inMiddleEast affairs. When the Arabs raised oil prices in the 1970s, some MiddleEastern countriesgrew quite wealthy. Iraq, Saudi Arabia, and Kuwait,which Britain grantedindependence in 1961, benefited enormously fromgrowing oil profits. Theincrease in wealth also increased tensions amongthe oil-producing nationsthemselves. For instance, both Iraq and itsneighbor Iran wanted to controloil shipping in the Persian Gulf. Thisrivalry reopened an old Iraqi-Iraniandispute. Since the 1800s, Iraqisand Iranians had argued and fought over the Shattal-Arab waterway onthe northern edge of the Persian Gulf. Important totrade, the waterwaywas essential to the economics of both countries. In1979, the disputegot out of hand, and each side threatened the other. OnSeptember 17,1980, Iraqs president Saddam Hussein claimed complete controlof theShatt al-Arab and ordered all Iranian ships to leave. Five days later,Iraqitroops invaded Iran and destroyed key Iranian oil installations. TheIranianscounter-attacked, blowing up many Iraqi oil facilities. The eightyearwar that followed was the bloodiest yet seen in the Middle East. Anestimatedone million people were killed in the conflict. Both sides launchedmissileattacks against one another, and both used chemical weapons on thebattlefield. Bob marley1 EssayWithmost of Iraqs radar warning systems down and the Iraqi air force ontherun, Allied bombers and attack planes were free to attack all of theirtargetswithout fear of being shot down. American bombers flew unchallengedthroughthe sky, devastating targets all over. British tornado jets cruisedlowover Iraqi airfields, destroying hangars and demolishing runways, makingthemuseless. American warships in the Persian Gulf launched over one hundredTomahawkcruise missiles equipped with computerized cameras. These deviceswerepre-programmed with detailed maps of Iraqi terrain. With adequate yetdeadlyaccuracy, the missiles found the launch sites, oil refineries, powerstations,and other targets. It was now Saddams turn to act. After labeling Bushas the Satan of theWhite House,7 he began his attack on January 18,1991. His attack shockedpeople around the world. Following through onhis promise to strike outagainst Israel, he ordered a missile attackagainst the Israelis at about2:00 AM. Detecting the incoming Scuds,the entire population of Tel-Aviv puton their gas masks. This was becauseof another threat by Saddam that hewould burn half of Israel withchemical weapons. Suddenly, after only 20minutes after the announcement,eight Scuds appeared over Israel. Two hit TelAviv, three hit a portcity named Haifa, and the other two landed in openfields. The Scudscaused only fifteen injuries and no deaths; they wereembarrassinglyinaccurate. Many people around the world were outraged bythis, callinghim a barbarian and a madman. Many people were surprised that Israeldid not retaliate against Iraq, asthey are know for their quick counterattacks. They held back at the requestof President Bush. He feared that if theIsraelis joined the Allied effort,many of the Arab nations would quit. He compromised by promising to hunt downthe Scud launchers in Iraq. He also promised to protect Israel from furtherScud attacks by use ofthe Patriot missiles. Meanwhile, the Allies continued their strategicbombings at the rate ofthousands per day. Allied warplanes destroyedbridges, airfields, andmilitary centers. Iraqs two nuclear power plantswere leveled. By earlyFebruary 1991, the 4.5 million people of Baghdadhad almost no electricity ofrunning water. Hundreds of Iraqi tanks hadbecome charred, smashed hunks ofmetal scattered around the desert. Mostof Iraqs military and industrialbuildings were demolished. Tens ofthousands of Iraqi military personnel weredead, while Allied fatalitiesnumbered less than one hundred. Still, Saddamrefused to surrender. OnFebruary 22, President Bush delivered a warning to the Iraqi dictator. Saddamhad to begin withdrawing from Kuwait by the 22nd, or face the groundattackthe Allies were preparing for. To nobodys surprise, Saddam againrefusedthe warning. The ground attack started at 8:00 PM on February 22,1991. Bush determined that Iraq did not meet the conditions, and askedGeneralNormal Schwartzkopf to use all forces available, including groundforces,to eject the Iraqi army out of Kuwait. The overall plan of theAlliedattack was to move troops northward into southern Iraq and cut offKuwaitfrom the rest of Iraq. Then the Allies would focus on defeating Iraqiforcesin Kuwait. For weeks the Allied commanders had kept their troopsstationedin the Saudi desert just north of Kuwait. But at the last minute,theAllies shifted their forces to the west, south of Iraq. The Iraqis werenotaware of these changes. They did not have informative aircraft surveyingtheAllied movements. General Schwarzkopf also stationed eighteen thousandUSMarines in plain sight in the Persian Gulf near the Kuwaiti coast. Thinkingthere would be an amphibious assault, the Iraqis pulled thousandsof troopsout of the desert and put them near the coast. They were takencompletely bysurprise when the huge mass of the Allied assault penetratednorthward intoIraq. At the same time, farther west, French and Americantroops sneakedacross southern and central Iraq. They were trapped. Whilethe other troops were invading Iraq, a combined force of Americans,Saudis,Egyptians, and Syrians launched an assault into southern Kuwait. Hundredsof tanks moved in and opened fire on Iraqi desert positions. Overfiftythousand troops followed. Most of the Iraqis in the desert along theKuwaiti-Saudiborder were already wiped out from weeks of bombing raids. Dayafterday, hour after hour air attacks pounded Iraqi bunkers and trenches. Itwasa living hell for those soldiers. And they knew they were defeated. Alltheywanted to do was to go home- the war did not matter any longer. As aresult,the invasion of Kuwait was a success, and thousands of Iraqi soldiersdecidedto surrender rather than face certain death. All that was left nowwasclean up. Allies went on a search and kill mission to rid Kuwait of whatwasleft of the Iraqi soldiers. The next day, newspapers around the worldhad the this on their headline inbig, bold lettering: KUWAIT FREED!War is over. War in the end, seems to be a glorious thing. Especiallyin this Gulf War. Clearly you had the aggressor, the bad guy, SaddamHussein, and the good guy,George Bush. Things turned out like somethingout of a movie; the good guywins easily, the bad guy looses with disgrace. Certainly it felt like a movieto us all, with the extensive press coverageand abundance of video captured. In this I feel we have taken war inthe wrong way. War is not something to belooked at as great, or forthat matter funny. I remember the various videoshots of missiles destructingbuildings, night vision video of bewilderedIraqi soldiers falling overin death from an enemy they cannot even see orhear It makes me cringeto think that these images are shown for ouramusement, not for us tosee the cruelty of war. It is true that Saddam is infact a madman, butthis does not label every single Iraqi citizen, or soldieras one. Welook at gruesome footage of a charred Iraqi body, frozen whilesittingup in his burnt truck- and we laugh. I think we have to rethinkexactlywhat we fought this war for, was it worth the death on both sides,andwhy we put such a low humanitarian priority on the lives of ouropponents. NicholasSinghemailprotectedPICARDesign Graphics-http://members.aol.com/picdesign/-Servingall you graphical needs. Words/ Pages : 2,898 / 24

Kobe Earthquake Essay Example For Students

Kobe Earthquake Essay An earthquake is defined as a shaking or trembling of the earth that is volcanic or tectonic in origin. In the case of the Great Hyogo (Hanshin) earthquake of Kobe, Japan it is tectonic in origin. This devastating earthquake which occurred on the 17th of January at 5:46 a.m measured at a whopping 7 (7.2) on the Richter scale. This was the largest recorded earthquake to ever hit Japan. According to the Japan Meteorological its epicentre was in 34.6? north and 135.0? east in the northern tip of Awaji Island with a focal depth of 14 km. According to the results of the recorded in 24 observation centre, the fracture which triggered the earthquake was happened inside the Nojima Fault. Also investigation in the sea bed by the Ocean observatory Centre shows that the cracks occurred in Nojima Fault. This fault forms a part of a group of faults known as the Rokko Fault, which extends from Awaji Island through Kobe City to the foot of Mount Rokko. The movement of the fault can be explained by the Tectonic characteristic of west Japan. The main reason for the big earthquakes in west part of Japan are the tectonic activities of the Eurasian, the Pacific, the North America and the Philippine plates. The collision between these plates in the central part of Honshu (Japan main island) is the main source of strain accumulation in the crust of western part of Japan. Casualty figures quickly mounted by the hour and when it was all said and done 5,472 people had lost their lives and 415,000 people were left injured. By the fourth day after the earthquake about 310,000 residents spent the night at 1,077 refugee centres. More than 350 fires broke out wiping out around 100 hectares of densely populated area. Fire fighting was virtually ineffective due to an inadequate water supply and access to fires. Lifeline facilities were severely damaged over a large area and following the earthquake, 900,000 households were left without electricity, 850,000 households were without gas, and water supply cuts affected about 2.5 million people. Nippon Telegraph and Telephone (NTT) Corp.s 160,000 lines out of 800,000 lines were out of order. The damage to major infrastructure, especially to the elevated expressway and shinkansen (bullet train) tracks, shocked engineers, planners and the general public. According to news reports its tracks were damaged at 42 locatio ns. The first Shinkansen train was to run 30 minutes after the time of the earthquake. Had the disaster occurred few hours later, with an average capacity of about 1,600 passengers/train, casualty rate could have been much higher. Sections of elevated Hanshin expressway toppled virtually cutting off major transport lines to the affected areas. A contiguous section supported by eighteen single columns had fallen sideways in Higashi Nada-ku. Modern buildings and structures retrofitted with up-to-date engineering techniques fared well in the Great Hyogo quake. Much of the damage occurred in traditionally built older homes and in areas near the coast where liquefaction of the soil caused instability in structures. A large number of reinforced concrete structures were completely devastated. The economic damage estimates vary from around 100 150 billion dollars US. The most extensively and severely damaged structures were smaller commercial buildings (often with residences upstairs) constructed with limited engineering design and traditional homes. The smaller commercial and mixed occupancy buildings are typically framed with wood or light steel and have walls of stucco over wood slats. Many of these buildings have a large shop window in the front and lack interior walls, factors which weaken the first floor. Traditional homes, typically those built before the 1970s, have heavy tile roofs with tiles set in a thick clay and mud mortar, few partitions, and are not waterproofed which causes widespread dry rot and water damage. Little nailing is used; wood joinery is more common. Many casualties were found in damaged and collapsed traditional homes. The heavy tile roofs stressed the walls, which cracked, crumbled and often collapsed, triggering fires from broken gas pipes. The Kobe earthquake exposed more modern and engineered buildings to stronger forces than any previous earthquake. The preliminary report indicates more studies are needed to evaluate seismic codes, design practice and construction methods; and to make improvements based on the studies. The failure of transportation structures produced dramatic and frightening images flashed across the world following the quake. Perhaps the most memorable image was a bridge on the Hanshin expressway which rolled over. Most of the damage to bridges occurred to older structures designed before modern earthquake engineering. The damage was typically column shear and structures that broke instead of bending. Other more modern structures suffered extensive damage due to liquefiable soils along the bay. The Akashi Suspension Bridge bore the brunt of the earthquake with essentially no damage an example of how engineering can prevent damage during earthquakes. Rail facilities were hard hit and more casualties and fatalities would have resulted if the quake had occurred during comm ute times. Railway structures failed because of shear failures in support structures, inadequate restraint between spans at critical joints, and large ground movements causing spans to fall off supports; also many cars rolled because of the ground movement. The Port of Kobe suffered extensive damage, mainly due to liquefaction. Modern design criteria are more stringent and liquefiable soils can now be identified and the effects mitigated. Had the port conformed to modern design standards, the damage would likely have still been severe but less than the damage that occurred. Electric power and telecommunications systems performed remarkably well during the earthquake, with little or no disruption to service. Water pipelines sustained severe damage, causing a general lack of service in Kobe, Ashiya and Nishinomiya. Some residents we reinformed to expect no water service for two months. The lack of water also inhibited firefighting efforts. It is expected that the sewer system suffere d similar damage. The gas system sustained numerous breaks, which will interrupt service to residents for several months. .uffe30448f324b67b042c218133845bdb , .uffe30448f324b67b042c218133845bdb .postImageUrl , .uffe30448f324b67b042c218133845bdb .centered-text-area { min-height: 80px; position: relative; } .uffe30448f324b67b042c218133845bdb , .uffe30448f324b67b042c218133845bdb:hover , .uffe30448f324b67b042c218133845bdb:visited , .uffe30448f324b67b042c218133845bdb:active { border:0!important; } .uffe30448f324b67b042c218133845bdb .clearfix:after { content: ""; display: table; clear: both; } .uffe30448f324b67b042c218133845bdb { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uffe30448f324b67b042c218133845bdb:active , .uffe30448f324b67b042c218133845bdb:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uffe30448f324b67b042c218133845bdb .centered-text-area { width: 100%; position: relative ; } .uffe30448f324b67b042c218133845bdb .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uffe30448f324b67b042c218133845bdb .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uffe30448f324b67b042c218133845bdb .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uffe30448f324b67b042c218133845bdb:hover .ctaButton { background-color: #34495E!important; } .uffe30448f324b67b042c218133845bdb .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uffe30448f324b67b042c218133845bdb .uffe30448f324b67b042c218133845bdb-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uffe30448f324b67b042c218133845bdb:after { content: ""; display: block; clear: both; } READ: Immanuel Kant - Enlightenment EssayThe Great Hanshin (Hyogo) Earthquake has had a profound influence on Japans earthquake preparedness. Voices are heard urging more emphasis on relief and non structural measures from a disaster mitigation strategy heavily depended on structural measures. Bitter criticism is levelled at government for slow response and inadequate preparedness. The earthquake, which proved to be a combination of a number of worst case scenarios, again reminded us that fight against natural disasters is an endeavour where one cannot afford to relax. Bibliography:None

New York Times Coverage of the Nike+ Advertising Campaign

Abstract This paper evaluates the New York Times coverage of the advertising campaign undertaken by the Nike company in 2007 to generate sale for its Nike+ sensor, used to help runners log and organize their training runs. Nike was one of many companies at the time that switched its focus away from traditional advertising outlets such as magazine advertisements and celebrity endorsed television commercials and instead shifted its attention to the potential of the web to create interactive consumer relationships.Advertising We will write a custom research paper sample on New York Times Coverage of the Nike+ Advertising Campaign specifically for you for only $16.05 $11/page Learn More Nike is well known for large scale advertising campaigns of the 1980s and 1990s that made full use of traditional advertising vehicles such as television. Perhaps the most famous examples are the Michael Jordan commercials from the eighties and the Tiger Woods campaigns of th e nineties. In both campaigns, millions of dollars were spent not only on the celebrities themselves, but on the television networks that ran the commercials. In recent years Nike has changed its advertising focus to the Internet; web based advertising has generated record profits for the company, and has also create a closer, more stable and resilient brand loyalty amongst Nike consumers. The company recognized the ever growing presence of the web as a staple advertising engine. Nike’s target market now spends most of its time on the web and on mobile devices, and the company has adjusted its advertising campaigns and advertising budgets to reflect this shift in consumer interest and attention. This paper analyzes the article The New Advertising Outlet: Your Life, which appeared in the Media and Advertising section of the New York Times on October 14, 2007. At that time the Nike company was at the vanguard of a new breed of advertising campaign that switched its focus away f rom traditional advertising outlets such as magazine advertisements and celebrity endorsed television commercials and instead shifted its attention to the web and local, in-person community based events to market their clothing, shoes and exercise equipment (Story 2007). In 2007 Nike launched a campaign to create an interactive advertising and build relationships with consumers directly through its web site and other electronic based advertising and media channels (Story 2007). This campaign was so successful that Nike entirely transformed its advertising ethos and saved millions on its advertising budget (Story 2007).Advertising Looking for research paper on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Historically, Nike has spent millions on advertising. The advertising campaign covered in the article was incredibly successful from a cost savings perspective. In 2006 Nike spent just over 30 per cent of the $678 million it ha d earmarked for its United States advertising budget, which would have gone to traditional advertisements on television networks and traditional media outlets such as magazines, newspapers and billboards (Story 2007). By way of comparison, in 1996 the company spent 55 per cent of its United States advertising budget (Story 2007). With a savings of over 20 per cent, the switch to online advertising was a win-win situation for Nike: not only did the campaign generate profit, it saved money (Story 2007). Nike made full use of the Internet as part of its communications and advertising strategy (Story 2007). Nike’s Internet advertising strategy creates a relationship with consumers; the company’s approach is reciprocal, and creates an interactive relationship between consumers, products and the web (Story 2007). On of the examples described in the article is the Nike+, a tiny sensor that runners place in their running shoes that can help them track their training regimen (S tory 2007). At the end of every training session, runners dock their mobile devices into their computers and upload the particulars of their run onto the Nike+ site (Story 2007). In this way, Nike’s Internet advertising strategy provides the conduit for community, all the while boosting sales and creating a long term relationship with consumers via the web. Runners who use Nike+ can make â€Å"friends with other runners around the world who post running routes, meet up in the real world and encourage one another on the site† (Story 2007). According to Story (2007), Nike’s â€Å"famous swoosh is there all along. For Nike, this is advertising† (Story 2007). The company connects directly with consumers online. â€Å"It’s a very different way to connect with consumers, says Trevor Edwards, Nike’s corporate vice president for global brand and category management† (Story 2007). â€Å"People are coming [to the site] on average three times a week. So we’re not having to go to them† (Story 2007). The campaign’s effectiveness surprised even the senior management of Nike. In the summer of 2007 the company recorded over two million visitors to its family of Nike-owned web sites, and in terms of sales, the campaign encouraged tremendous growth. According to Story (2007), the company’s global sales grew â€Å"to more than $16 billion from $10 billion. And executives say the new type of marketing is a part of that trend† (Story 2007). At the time of the article’s writing, the company planned to deploy the Nike+ idea in some of its other product categories, including â€Å"basketball, tennis and soccer† (Story 2007).Advertising We will write a custom research paper sample on New York Times Coverage of the Nike+ Advertising Campaign specifically for you for only $16.05 $11/page Learn More Sales support for the campaign was a combination of the virtual interaction with consumers who used the Nike+, and on the ground in person sales associates who manned Nike’s athletically-inspired sales events, such as the 2006 â€Å"three-on-three soccer matches for youths in 37 countries and its San Francisco marathon for women† (Story 2007). The article also highlighted some of Nike’s other in person and in store services that fell under the auspices of the advertising campaign (Story 2007). An example was the company’s sponsorship of a â€Å"Nike Running Club† that it operated from its flagship New York store (Story 2007). The Nike Running Club helps New York City runners map out their running routes, gather training advice for their runs, and sit in on speaker series and running workshops (Story 2007). The engine behind this shift in advertising focus remains the power of the web to attract and hold consumer attention, which represents â€Å"a fundamental change in Nike’s view of the role of advert ising,† as well as a fundamental shift in consumer behavior (Story 2007) . The article highlights other campaigns that do use celebrity endorsements, however these ads â€Å"are shown only on the Internet† (Story 2007). An example offered by the article is the campaign featuring British soccer star Wayne Rooney in a series of videos, all of which premiered online, as well as the 2005 â€Å"2-minute, 46-second clip of the Brazilian soccer player Ronaldinho† which also premiered online (Story 2007). This video generated more than â€Å"17 million views on YouTube and became so well known that some television networks like Sky Sports and the BBC showed it in their news coverage — free† (Story 2007). According to the Nike executives interviewed for the article, the company’s â€Å"future advertising spending will take the form of services for consumers, like workout advice, online communities and local sports competitions,† with the goal o f the advertising campaign to build brand loyalty first and foremost online (Story 2007). According to Stefan Olander, Nike’s global director for brand connections, Nike wants â€Å"to find a way to enhance the experience and services, rather than looking for a way to interrupt people from getting to where they want to go† (Story 2007). The campaign sells Nike expertise as well as its products, and creates a service so â€Å"that the consumer goes, ‘Wow, you really made this easier for me† (Story 2007). References Story, L. (2007, October 14) The new advertising outlet: Your life. The New York Times. Retrieved from www.nytimes.comAdvertising Looking for research paper on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More This research paper on New York Times Coverage of the Nike+ Advertising Campaign was written and submitted by user Jake Lott to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Health Care Argumentative Essay Topics

Health Care Argumentative Essay TopicsIn order to ace an essay that is focused on health care argumentative essays have a number of topics that they should cover. These topics have been chosen for their relevance and ability to successfully articulate your opinion on the topic.Basic human rights. The focus of an argumentative essay should be on your opinion on how best to ensure that all people, no matter what the age, can have their basic human rights recognized and protected. This can include issues such as what it means to be a person with a disability, things like gender, sexual orientation, and age.The need for social services. Some argue that certain areas of society are at a disadvantage because of their location or the economic status of their families. One should address issues that can help to improve the conditions of these areas by pointing out the reasons why they exist in the first place. These issues include affordable housing, public health care, and mental health.Mor al Obligation. In this type of essay the subject should argue for whether or not certain people have an obligation to do certain things. There are different forms of moral obligation, some are: social responsibility, aid to the poor, protection of the environment, and marriage equality.Economic Injustice. Other topics that will be addressed are the fact that some people are victims of the economy. These people may be immigrants who enter into the country under the right of way and work hard to provide a better life for themselves and their families. Also there are others who are seen as greedy, trying to benefit themselves at the expense of the general population.Political Issues. Health care debate has resulted in a lot of political vitriol and argument and can get quite heated at times. These issues could involve whether or not people have the right to free speech, the idea of government run healthcare, and what role religion plays in this debate. It is important to know that some people, regardless of their views, can become very passionate about these topics.Need for change. Other topics to address are how you think health care can be improved upon. You can argue that the problem lies with the lack of health care coverage that exists in the country, or that some areas of the country are not so prosperous that they need to be treated differently.These are just a few of the health care argumentative essay topics that can be tackled. There are many other topics that can be addressed as well. However, these three topics have been chosen for their relevance and ability to effectively convey your opinion on the topic.

Economy of Palestine essays

Economy of Palestine essays Economy has lost 790 million. This is equivalent to 20% of projected GDP for the year 2000. Investors have been detracted from Palestine due to blockade and due to poor resources in the country. Unless things change investors will not change their minds. It means it will be very difficult for business in Palestine to get any projects financed and major projects will be delayed. If Sharon imposes border closures, import and export businesses will be seriously disrupted. It will be exceedingly difficult to bring imports into the Palestine territories and exports will also be held up at border crossings. Perishable goods will rot as they did before when the Israelis imposed closures. "There are many Palestinian workers in Israel who bring in an enormous amount of income. In 1996 when Benjamin Netanyahu was in power it was $500 million. It was almost double that in 1999 when things were much better." However, external aid is still a crucial part of the picture and, under the circumstances, the donor financing will presumably continue. Poverty has increased by 50% since beginning of crisis. World Bank has released a report stating that 32% of Palestinians are below the poverty line. 100,000 Palestinians (23% of the workforce) depend upon work in Israel family income has evaporated. Purchasing power has decreased. ...

Final Case Study Essay Example | Topics and Well Written Essays - 2750 words

Final Case Study - Essay Example In spite of the importance of organizational change for organizations in the contemporary day, few firms are able to come up with leadership and management styles as well as organizational cultures that will enable the organization to maximize on opportunities and minimize the threats it faces in the commercial realms. Waddell et al (2011, p. 34) posit, â€Å"Researchers have proposed that applying organizational development in different countries requires a ‘context-based’ approach to planned change. This involves fitting the change process to the organizations’ cultural context, including values held by members in the particular country or region. Thus, the traditional approaches to planned change may promote management practices that conflict with the values and assumptions of other societies†. This paper will investigate the truth of this statement by analyzing the process of change management in Coca Cola. This will be followed by a thorough analysis of the concepts of organizational development and change management in organizations. At the end of the paper will be a conclusive summary and a list of the references cited herein. Asa Candler established the Coca Cola Company- whose headquarters are at Atlanta, Georgia in the United States of America in the year 1892. The Coca Cola Company is a global manufacturer, retailer and marketers of non-alcoholic beverages. The company is known internally particularly due to its soft drink known as Coca Cola (The Coca Cola Company Press Center, 2013). Currently Coca Cola Company has business operations in more than 200 different nations of the world and produces an estimated 500 brands of beverages and non-beverages. Coca Cola is comprised of business model with two different businesses-the Coca Cola Ltd and Coca Cola Bottling Company (The Coca Cola Company Press Center, 2013). The company has at least 139,600 employees

COMPARE THE PARTY LINE AND WOMEN TALK TOO MUCH Article

COMPARE THE PARTY LINE AND WOMEN TALK TOO MUCH - Article Example The article shows that many situations men talk more than women do where they instill dominance in issues of different scenarios. Men usually want to ensure their points are taken on point in interviews taken. This is reflected in the study done in New Zealand where it was established that men control more of the talking time. This article shows that men talk more compared to women in public like official meetings, seminars, or tasks activities. It shows that men are more concerned with their status compared to women (Holmes, 2006). The article highlights that women do talk more than men in other situations do especially where they use talk to develop personal relationships, where women can make connections rather than proving points to the public. Women talk more about family and when in the majority. It seems that women talk more depending on their context (Karpf, 2006) In the article, â€Å"The Party Line† by Rachael Rafelman (2006) it shows that women generally want to be heard where listening to them is an integral part of the girl talk due to reciprocal communication and women folk require this from each other. This article states that men are boring when both women and men are engaged in the same conversation, but women seem interesting than their male counterparts. Men enjoy talking about business and avoid personal stuff. Women in conversation look for ways to connect where women prefer disclosure of details when men do not disclose personal information easily (Rafelman, 2006). The article by Rafelman (2006) speaks about how women are traditionally designed to keep conversations going in traditional female social functions. Where women draw people out and enable people to talk about themselves. It highlights that women capabilities are undermined where they are not celebrated. Women’s speech intends to be soft in conversations, and this is due to their nature. In this article of â€Å"the Party